Join Our Team
Digital Marketing Executive
About the Company
SOGO is a complete IT lifecycle company that helps businesses get, use, manage, and responsibly dispose of technology. Its verticals include IT procurement, rentals, asset management, e-waste recycling, and resource recovery – creating a simple, end-to-end solution for smarter and more sustainable IT.
Role Summary
We are looking for a Digital Marketing Executive with 1–3 years of hands-on experience in digital marketing, particularly Google Ads and social media.
This role will support digital campaigns, social media activities, content coordination, brand building, and marketing performance reporting. The ideal candidate is curious, creative, comfortable with digital tools, and interested in building practical expertise across performance marketing, content, social media, and AI-powered marketing.
This role will support digital campaigns, social media activities, content coordination, brand building, and marketing performance reporting. The ideal candidate is curious, creative, comfortable with digital tools, and interested in building practical expertise across performance marketing, content, social media, and AI-powered marketing.
Key Responsibilities
Google Ads & Performance Marketing
- Set up, manage, monitor, and optimise Google Ads campaigns.
- Conduct basic keyword, audience, and competitor research.
- Monitor campaign performance including leads, CPC, CTR, conversions, and other key metrics.
- Test different ad copies, keywords, audiences, and campaign approaches to improve performance.
- Prepare regular campaign performance reports and highlight areas for improvement.
Social Media Management
- Manage social media platforms including LinkedIn, Instagram, and Facebook.
- Plan and maintain social media content calendars.
- Develop content ideas around SOGO’s products, services, people, industry, and initiatives.
- Write captions, post copy, and basic campaign content.
- Coordinate with designers, content, and video teams to execute social media creatives.
- Monitor relevant social media trends, formats, and opportunities for engagement.
Content & Brand Building
- Contribute ideas to strengthen SOGO’s digital presence and brand visibility.
- Support digital campaigns focused on brand awareness, engagement, and lead generation.
- Research competitors, industry developments, trends, and relevant content opportunities.
- Help maintain consistency in brand messaging and communication across digital channels.
- Support content initiatives across social media, websites, campaigns, and other digital platforms.
Analytics & Reporting
- Track and monitor Google Ads, social media, and website performance.
- Understand basic digital marketing metrics and identify opportunities for improvement.
- Prepare simple performance reports and share actionable insights with the marketing team.
- Maintain campaign and activity trackers as required.
AI & Digital Marketing Tools
- Use AI tools such as ChatGPT and other relevant platforms for research, content ideas, copywriting, campaign planning, and productivity.
- Explore new AI and digital marketing tools that can improve marketing workflows and execution.
- Use AI as a support tool while maintaining originality, quality, accuracy, and brand consistency.
- Stay updated with emerging digital marketing tools, platforms, and trends.
Requirements
- Bachelor’s Degree in any discipline.
- 1–3 years of experience in Digital Marketing, Performance Marketing, or Social Media Marketing.
- Hands-on experience with Google Ads.
- Basic experience managing social media platforms.
- Good written and verbal communication skills.
- Basic understanding of digital marketing metrics and analytics.
- Interest in content creation, digital marketing, and brand building.
- Comfortable using AI tools and learning new digital platforms.
- Ability to work independently and take ownership of assigned activities.
- Willingness to learn, experiment, and continuously improve.
Nice to Have
- Experience with Meta Ads.
- Basic knowledge of SEO and Google Analytics.
- Experience with LinkedIn marketing and B2B social media.
- Experience in technology, IT, B2B, sustainability, or related industries.
- Basic experience with content creation, Canva, or other creative tools.
Job Details
Location : Bengaluru
Job Type : Full-Time
Experience Level : 1 – 3 Years
Education : Any Graduation